Taiwan Tourism wins 2013 PATA Gold Award

PATA Announces Grand and Gold Award Winners


The Pacific Asia Travel Association (PATA) is pleased to announce the winners of the 2013 PATA Gold Awards. Proudly supported and sponsored by the Macau Government Tourist Office (MGTO), for the last 18 years, this year’s awards recognise the achievements of 22 separate organisations and individuals.


PATA will present 26 Grand and Gold Awards, with awards going to Papua New Guinea Tourism Promotion Authority, Rottnest Island Authority, Korea Tourism Organization and Travel+Leisure magazine to name a few.. The awards ceremony will take place at the Jinjiang Hotel, on Sunday, September 15 during the PATA Board and Committee meetings, just prior to the PATA Travel Mart on September 16-17.


Ms Maria Helena de Senna Fernandes, Director, MGTO said, “Our hearty congratulations go out to all PATA Gold Awards 2013 winners. The list of PATA Gold Awards 2013 winners fully reveals the great dynamism of the Asia Pacific travel and tourism industry. The innovation and excellence brought by the winners will inspire the rest of the region to do more and better through this meaningful PATA awards programme.”


“The award winners have demonstrated a high degree of creativity and excellence,” said Mr. Martin J. Craigs, CEO PATA. "We would like to extend our warmest congratulations and we are delighted to recognise these achievements at the PATA Gold Awards Luncheon in Chengdu. All winners will be invited to be our guest at the PATA Travel Mart.”


The PATA Grand Awards are presented to outstanding entries in four principal categories: Marketing; Education and Training; Environment; and Heritage and Culture.


Centara Hotels & Resorts will receive the 2013 PATA Grand Award for Education and Training for its "4 Cs: Centara Career Creation for Children" campaign. The programme has provided career development opportunities to underprivileged students through a five-month training programme intended to enhance their knowledge and skills in hospitality services. The initiative aims to expand the workforce base, targeting Thai juveniles who have the potential to become new workers within the hospitality industry.


The Environmental award will be presented to Jetwing Hotels, Sri Lanka for its "A Heartfelt Commitment” project. Highlights of the project include a central chilling system powered sustainably by a biomass boiler for running the entire air conditioning system of the hotel. Other initiatives include 100% illumination through energy saving LED lighting, solar panels powering room lighting, hot water generated through biomass boilers, and all waste water being treated via a waste water treatment plant and being re-used within the hotel gardens.


The Heritage and Culture award will be awarded to Sampran Riverside in Thailand for its “Sampran Riverside - an eco-cultural destination.” After 50 years of showcasing traditional aspects of Thai life for tourists, Sampram Riverside has embarked on a new venture: organic agriculture. Sampran Riveside has enhanced the use of traditional Thai farming culture throughout its property and the local community. It now promotes the use of Thai food, herbs, and traditional medicine without chemicals. Organic agriculture products produced at the property and by local farmers are available for tourists at the project's Sookjai Market and Sookjai Organic Development Centre.


The Marketing award is presented to the Tourism Authority of Thailand for its "Discover the Other You” digital marketing campaign. This campaign aimed to inspire travellers to discover their inner desires and develop new perspectives on their own lives, while creating an unforgettable experience.


Open to both PATA and non-PATA members, this year’s Awards attracted a total of 165 entries from 60 travel and tourism organisations.


PATA Grand Awards 2013


Education and Training

4 Cs: Centara Career Creation for Children

Centara Hotels & Resorts, Thailand



A Heartfelt Commitment

Jetwing Hotels Ltd

Sri Lanka


Heritage and Culture

Sampran Riverside - an eco-cultural destination

Sampran Riverside




Discover the Other You

Tourism Authority of Thailand



PATA Gold Awards 2013


Marketing - Primary Government Destination

What Tribe Are You?

Papua New Guinea Tourism Promotion Authority


Marketing - Secondary Government Destination

More Rottnest Winter Campaign

Rottnest Island Authority



Marketing - Industry

Hong Kong Disneyland Toy Story Land Travel Trade Integrated Marketing

Hong Kong International Theme Park Limited

Hong Kong SAR


Environment - Ecotourism Project

Wadjem up Coastal Walk Trail

Rottnest Island Authority



Environment - Corporate Environmental Programme


Accor Asia-Pacific


Environment - Educational Programme

Eco-Walk & Training at the Frangipani

The Frangipani Langkawi Resort & Spa



Heritage and Culture - Heritage

After Dark and Open House

Rottnest Island Authority



Heritage and Culture - Culture

Development of Phuket Old Town to be the Covservative Area

Phuket City Municipality



Education and Training

Tourism Learning Centre Programme for 84 Schools

Tourism Authority of Thailand



Marketing Media – Consumer Travel Brochure

Smart Tour Guide

Korea Tourism Organization

Korea ROK


Marketing Media – Broadcast Advertisement

Breathe in a bit of Gujarat

Tourism Corporation of Gujarat Ltd



Marketing Media - Print Advertisement

Sarawak Tourism Re-Imaging Campaign

Sarawak Tourism Board



Marketing Media – Travel Poster

Gorgeous Shades of Craftsmanship - Chiangmai

Tourism Authority of Thailand


Marketing Media – Travel Video

This is Thailand

Tourism Authority of Thailand


Marketing Media - Public Relations Campaign

Benefits Beyond Borders

Air Transport Action Group



Marketing Media - Web Site

What Tribe Are You?

Papua New Guinea Tourism Promotion Authority


Marketing Media - E-Newsletter

Kerala Tourism Newsletter

Kerala Tourism



Marketing Media - Social Media

Discover Hong Kong Facebook Fan Page

Hong Kong Tourism Board

Hong Kong SAR


Travel Journalism - Business Article

A Brighter Shade of Green

TTGmice, July 2012

TTG Asia Media Pte Ltd, Singapore

By Karen Yue, with reports from Linda Haden, Patricia Wee,

Mimi Hudoyo, Timothy France and Brian Higgs



Travel Journalism - Destination Article

Return to Cambodia

Travel +Leisure, February 2012

Written by Thomas Beller and Photograph by Christopher Wise



Travel Journalism - Travel Photographer

Kathmandu, By Martin Edström, Qatar Airways Oryx magazine, May 2012

Agency Fish

United Kingdom


Travel Journalism - Guidebook

International Spotlight Northern Region - 88 Useful Tips

Tourism Bureau, Chinese Taipei

Chinese Taipei